About us
PANTA is a tech company for applied AI based in Hamburg.
We build systems that make work easier, speed up processes, and open new creative possibilities with a focus on making artificial intelligence understandable, safe, and effective.
AI augments; it does not replace, when people set the pace.
With PANTA Flows, we offer a platform for end-to-end workflows and intelligent AI assistants that help organizations bring AI productively and responsibly into their daily work. PANTA Upskilling empowers teams to build competence and anchor AI within structures and long-term strategies. Our consulting supports organizations along the entire AI value chain, from analysis and roadmap development to practical implementation.
The journey began with a printed proof: PANTA RHAI demonstrated in 2023 that neural networks can curate entire magazines, not just predict words. Since then, research with universities, media houses and initiatives such as AI4Media, UN AI for Good and the EU AI Pact has reinforced a commitment to ethics, transparency and accessibility.
PANTA stands for AI that is technically precise and socially aware in equal measure.
The world's first AI-generated magazine.
PANTA RHAI Vol. I, April 2023.
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AI is not a trend.
It is one of the defining developments of our time.
We believe that artificial intelligence has the potential to ease people’s work, expand ideas, and strengthen future readiness when used responsibly.
That is why we aim to enable organizations of all sizes and industries around the world to benefit from AI, to understand it, and to take part in shaping it.
Our international team of developers, researchers, strategists, and creatives works toward a shared idea:
to shape AI in a way that is not only productive but also human.
The Minds Behind PANTA
Jörg Salamon
Co-Founder
Arian Okhovat Alavian
Co-Founder
Innovative Solutions
Our technical development is modular, adaptable – and always geared toward creating real value. We develop AI workflows that streamline processes, enable new products, or help organizations work more intelligently. Whether it’s cloud-based tools, on-premise solutions, low-code platforms, or custom ML models – we don’t offer one-size-fits-all. We build what fits.
Depending on the case, we work with existing LLMs, fine-tune custom GPT-based systems, or implement retrieval-augmented generation (RAG) models to dynamically integrate external knowledge sources.
Our tools run locally when data sensitivity requires it – or in the cloud when scalability is key. They automate where it makes sense – and leave room for human decision-making where it matters.
Our strength lies not just in building technology – but in aligning it with real-world contexts.
From AI-assisted editorial workflows to internal knowledge systems and prototypes for new business models: we help bring ideas to life. Always with scalability, data integrity, and seamless integration in mind.
Consulting and Strategy
Technology only works when it fits. That’s why we don’t just help teams choose the right tools – we help define the strategy behind them.
We advise on the key decisions: Build or buy? Start small or scale fast? Integrate into existing systems or create new ones from scratch?
We support organizations in identifying use cases, setting priorities, forming internal AI task forces, and communicating change across teams. Because AI isn’t just a tool question – it’s a people question, too.
Workshops and Collaborations
Technology only becomes meaningful when people understand it – and know how to use it. That’s why we support not just the systems, but the teams behind them: with workshops, internal AI labs, and hands-on training formats that bring learning into daily routines.
Our programs are tailored to all types of organizations – from compact intros to long-term collaboration with internal teams. We help build confidence, break down fears, and turn curiosity into capability. Not through lectures – but through experimentation, iteration, and joint problem-solving.
Alongside our client work, we also engage in collaborative research: on AI acceptance, diversity, inclusion, and ethical tech. We work with universities, media organizations, and public institutions to explore not just what AI can do – but what it should do.
Our goal is not just technical maturity – but digital confidence.
