PANTA Upskilling x W&V Academy: Certified AI Expert Program

AI is reshaping marketing and communications. New tools emerge every week, while companies need orientation and training they can actually use. With PANTA Upskilling, we design programs that deliver exactly that: compact, practical, and built with partners who bring domain expertise to the table.

For marketing and communications, we are working with the W&V Academy, delivered together with True Effect. Werben und Verkaufen (W&V) has been a leading media brand in the field for decades. The W&V Academy translates this expertise into high-quality training for professionals.

Together we launch the Certified AI Expert Program. Four modules, two days, online with a live element. The program starts with a solid foundation: current trends, use cases, and the impact of the EU AI Act. From there, participants move straight into application. Text, image, audio, automation, and personalization.

A key focus is no-code prototyping. Participants learn how to build custom GPTs and handle data uploads without programming skills. Quick proof-of-concepts instead of long development cycles. The course also features international guest speakers, who dive deeper into specific topics and bring global perspectives to the sessions.

The final part covers governance and best practices: risk awareness, bias reduction, and dealing with deepfakes. Participants complete a short project and test to receive the W&V Academy certificate.

This partnership shows how successful AI upskilling works: clear structures, practical content, and the combination of domain knowledge and AI expertise. That’s what PANTA Upskilling stands for.